Relaunch campaign for Kao Magiclean's range of bathroom cleaning solutions. Bathrooms are often plagued by unsightly, stubborn black stains due to Singapore’s humid weather. Commonly wet areas in between grooves of wall tiles, silicone along shower booth and washing basin often fall victims to stubborn black stains that don't disappear no matter what how hard you scrub.
Using a light-hearted yet functional tone to educate consumers that black stains are actually mold that need a specialised mold remover to do the job. We mimic stubborn black mold to octopus legs that wiggler on the grooves and silicone area of bathroom tiles, and demonstrate how easy it is to remove them without scrubbing in 5 minutes by using Magiclean Stain and Mold Remover.