TOTAL Energising Life Every Day

TOTAL is a French multinational integrated oil and gas company, world’s fourth-largest oil and gas company.
TOTAL Cambodia social media do not garner a high level of participation and engagement.   

We were tasked to come out digital campaign to educate and improve the consumers’ knowledge about the brand and its products and services while fostering a social culture centred around the brand to reach out to the target audience and engage them in the long run. The reach and engagement on Facebook have been increasing daily since the launch of the campaign, page likes grew by 27% and organic post reach grew by 394%.