With the launch of the new Prius+, it was our task to introduce the ‘stylish performer’ based on its style, interior space and driving experience. But how could we get potential buyers to see the Prius+ as a car that not only had the space needed for the family but also reflected them as individuals.
We created a campaign that celebrates how the family-friendly Prius+ is a car that provides owners with more space – physical and mental – to explore their passions, while also catering to its drivers every need. Giving more space for both sides of drivers lives. It's Prius Plus You.