Swissôtel Singapore tasked us to create a regional influencer-led social campaign in line with their promise of "Life is a journey. Live it well." With that in mind, we set out to make one celebrity's life that much more enjoyable. We partnered with one of Southeast Asia's most recognisable TV personalities Marc Nelson, from Asia's Got Talent and The Amazing Race Asia.
To give him a break from his busy schedule, we invited him to stay at Swissôtel for a holiday – with a twist.
To ensure his stay was the best he'd ever have, we partnered with the hotel’s management and staff to provide a truly PRIVATE stay for our influencer. We turned his time at Swissôtel Singapore into a private escape, helping him thoroughly enjoy a relaxing holiday, away from the lights and cameras he was so used to.